Prospect Coffee Roasters

Industry
    Hospitality
    Retail
Services
eCommerce Site
Identity
Illustration
Merch
Photography
Jesse Carmody
Mark Lobo

Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.

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The identity we created for Prospect drew inspiration from the great legacy of American typographic branding. We were looking for a contemporary execution with an underlying sense of familiarity and character. Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.

 

To add dimension and tone we worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout. They’re a kind of riff on how we imagine the Californian coffee experience. Pretty chill and super friendly. Right?

prospectcoffee.com
You can find us here —

151 Union Street
Windsor 3181 VIC
Australia

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alter@alter.com.au
+61 3 9533 2200

You can find us here —

151 Union Street
Windsor 3181 VIC
Australia
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