Icon is a fully diversified national construction services provider.
Alter assisted to guide Icon through the development of a new and contemporary identity. We introduced a flexible graphic system comprising four tiers of visual language that enable the organisation to differentiate communications into sector appropriate expression. These tiers are titled – Core, Capable, Commercial and Custom and the resulting visual system includes language developed to explain and reinforce the great capability and experience of the business.
We have recently launched a new Icon website that we both designed and developed. Visit icon.co.