Hotel Sorrento
Industry
Collateral
Signage
Touchpoints
Wayfinding
Photography
Chris McConville
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Accommodation
Dining
Hospitality
Collateral
Signage
Touchpoints
Wayfinding
Photography
Chris McConville
Alter was commissioned to undertake a wide refresh of the Hotel Sorrento identity alongside renovations across the hotel and accommodation by Bergman&Co.
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Beginning with refinement of the existing brand mark we developed a cohesive and contemporary identity execution across the site, from hotel and accommodation signage and way finding right through to restaurant menus.