Rouser
Rouser makes things that make you think. Good things, funny things, scary things — things the world needs to hear. Rouser is about waking as many people as possible to the burning need for action on climate change and eco-collapse.
Look into my eyes.
We’ve got something to show you and you don’t want to miss it, so watch carefully and think about eyes.
Your eyes. Other people’s eyes. So many eyes.
We want all the eyes.
Right. That got your attention.
But we’re not trying to control your mind with some kind of hypnotic trick. We just want your attention.
Imagine a system where sometimes we could be almost invisible and at other times we’d be off the Richter scale.
We call it Radial Optics™.
I’m not part of your system, Man.
Yes, Rouser incorporates the scientifically proven* power of Radial Optics™. This is the good kind of system, it’s the kind that provides choice and empowers people.
*nope
Being flexible and somewhat rebelliously inclined means Rouser doesn’t have to worry about staying focussed. It can get out there and poke some eyes.
With a nod to situationist, dada, punk, larrikin surf, op art et al and a touch of culture-jamming thrown out because it’s too lame, Rouser is contemporary and digital.
Collective Meme-ory.
Rouser, like mostly everything everywhere, is digital. Interventions begin across busy platforms in spaces filled with eyes. Being flexible and somewhat rebelliously inclined, Rouser is all about popular consciousness. Website by Ed.
Everyday is Talk About Climate Day.
Every. Single. Day. Because the most important thing you can do to drive climate action is talk about it. Talk is action. If you want to help drive urgent, worldwide climate action, chatter matters!
“In 20 years working with designers, I’ve never before had the good fortune to have a nuanced, specific brief like this one met with such laser-like accuracy and apparent effortlessness in execution.”
– Rob Beamish, Creative Director
