Victorian Music Development Office

Industry
    Culture
    Government
    Music
Services
Branding
Identity
Online
Signage
Touchpoints

A bold new identity system for the VMDO, an organisation focussed on supporting the Victorian contemporary music industry now and into the future.

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A contemporary typographic expression intended to convey the role of VMDO as a new platform fostering culture and growth in the Victorian music industry. We designed an identity based around the dynamically scaleable ‘M’ character that can be used to express the idea of lifting music up.

Typographic treatment is a combination of Grilli Type’s GT America Extended Medium for headings and GT America Regular copy.

vmdo.com.au
You can find us here —

151 Union Street
Windsor 3181 VIC
Australia

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Let’s make something together.

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design partner with integrity.

Alter is all about change.

alter@alter.com.au
+61 3 9533 2200

You can find us here —

151 Union Street
Windsor 3181 VIC
Australia
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