Victorian Music Development Office
A bold new identity system for the VMDO, an organisation focussed on supporting the Victorian contemporary music industry now and into the future.
A contemporary typographic expression intended to convey the role of VMDO as a new platform fostering culture and growth in the Victorian music industry. We designed an identity based around the dynamically scaleable ‘M’ character that can be used to express the idea of lifting music up.
Typographic treatment is a combination of Grilli Type’s GT America Extended Medium for headings and GT America Regular copy.