The prop-culture logotype is designed as a masthead. It’s inspired more by fashion editorial than real estate agent identity and that just about says it all. Prop culture have a contemporary view of the industry and understand what makes the ideal investment for younger buyers.

Our identity uses a contemporary lowercase sans serif that’s not fussy or fluffy to create an approachable and informative tone. Paired with a palette that isn’t traditional and a series of fun illustrations, it’s obvious these guys are up for a chat.