Our second complete new identity for Park Street Dental, a luxe dental health practice in South Melbourne.
Following the sale of Park Street Dental, and with it our original much loved identity, Alter was commissioned to develop an entirely new identity for the practice.
Renaming the practice parkstreet.dental killed two birds with one stone. Now we had both a name and a url. To that end, the new identity is about the smile made by the .D character. We added a wink for good measure.
The result is a fresh and friendly identity. Smiles all round!