CBCO Market Sour
Industry
Identity
Packaging
Social
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Brewing
Dining
Hospitality
Retail
Identity
Packaging
Social
The CBCo Market Sour is a limited edition series of project beers made from seasonal produce.
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Limited edition runs are a great opportunity for brewers to experiment, in this case the seasonal ingredients are sourced fresh and local. The design inspiration began with waxy printed cardboard fruit packaging, which are often characterised by a quirky mix of contrasting typographic styles.
We reduced this to a pairing of sans and serif capitals, finding what we think is that great balance of awkward and beautiful which underpins our favourite expressions of local vernacular.