A new studio with energy to burn, Love Athletica is a fun and welcoming physical experience.
Situated in Hawthorn, the studio combines pilates, strength training and yoga flow elements. Set in a lovely sun-drenched space, pops of colour and many thoughtful and well-finished touches throughout the space combine to show the love that has gone into the beginnings of LA.
The Love Athletica identity begins with a flowing ‘LA’ icon inspired by the supple moves of reformer pilates and healthy sense of play. Surrounding contemporary typography and colour are used to set the tone and provide flexibility in execution. We added a literal ‘signature’ edition of the name to personalise the brand and the idea ‘with love Athletica’ was born. Next stop, a class with Abby.
Hands up for love!