Icon is the merger of Cockram Construction and Icon Co into a fully diversified national construction services provider.
In 2018 Cockram announced a merge with national residential builders Icon Co following a majority share purchase by Japanese construction giant Kajima. The new entity will join one of Australia’s most dynamic and successful residential builders Icon Co with Cockram’s specialist expertise across public sector, healthcare and defence projects.
Alter assisted to guide stakeholders through the development of a new and contemporary identity. We introduced a flexible graphic system comprising four tiers of visual language that enable the organisation to differentiate communications into sector appropriate expression. These tiers are titled – Core, Capable, Commercial and Custom and the resulting visual system includes language developed to explain and reinforce the greater capability and experience of the new entity.
‘A New Icon’ is progressively launching throughout 2018 and we have recently launched a new Icon website that we both designed and developed. Visit icon.co.