Hella Good

Industry
Services
Branding
Naming
Online
Packaging
Touchpoints

A new name in Melbourne take away. 

Named by Alter to capture the spirit of the offer, Hella Good is accessible and immediate. It's about quality fast food delivered with a smile.

It's Greek. It’s fast. It’s good.

Hella Good.

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Hellas. Duh. That’s what makes this name so strong. It’s simple and, we think, it’s clever.

We’re repositioning pop culture slang to draw the connection between Hella and Hellas.

Now we have a name that emphatically cries quality and Greek. But it’s also  unpretentious and fun.

Hella Good.
Hella strong.

hellagood.com.au
hellagood.com.au
You can find us here —

151 Union Street
Windsor 3181 VIC
Australia

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Let’s make something together.

That’s why you’re here, right?
You need a great brand and
design partner with integrity.

Alter is all about change.

alter@alter.com.au
+61 3 9533 2200

You can find us here —

151 Union Street
Windsor 3181 VIC
Australia
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Thanks for coming. © Alter 2018