A new name in Melbourne take away.
Named by Alter to capture the spirit of the offer, Hella Good is accessible and immediate. It's about quality fast food delivered with a smile.
It's Greek. It’s fast. It’s good.
Hellas. Duh. That’s what makes this name so strong. It’s simple and, we think, it’s clever.
We’re repositioning pop culture slang to draw the connection between Hella and Hellas.
Now we have a name that emphatically cries quality and Greek. But it’s also unpretentious and fun.