Fat Ram BBQ

Industry
    Dining
    Hospitality
Services
Branding
Identity
Signage
Touchpoints

The Moffat Ram is a Scottish statue. After its unveiling in 1875, a local farmer exclaimed “It has nae lugs!” (“It has no ears!”).Legend has it that the sculptor, William Brodie,later hung himself and the ram is now haunted by his ghost.

Cool story. Great fat ram.

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We’ve given the fat ram a contemporary pixel treatment with weird QR code vibes. It can be used huge as a pattern, or small as an icon. Most of the time we’ve separated the logotype and the ram because it helps to elevate the tone and make it contemporary.

Visit the North Side Foodhall for a taste!

You can find us here —

151 Union Street
Windsor 3181 VIC
Australia

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Let’s make something together.

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design partner with integrity.

Alter is all about change.

alter@alter.com.au
+61 3 9533 2200

You can find us here —

151 Union Street
Windsor 3181 VIC
Australia
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