Fat Ram BBQ
Industry
Branding
Identity
Signage
Touchpoints
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Dining
Hospitality
Branding
Identity
Signage
Touchpoints
The Moffat Ram is a Scottish statue. After its unveiling in 1875, a local farmer exclaimed “It has nae lugs!” (“It has no ears!”).Legend has it that the sculptor, William Brodie,later hung himself and the ram is now haunted by his ghost.
Cool story. Great fat ram.
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We’ve given the fat ram a contemporary pixel treatment with weird QR code vibes. It can be used huge as a pattern, or small as an icon. Most of the time we’ve separated the logotype and the ram because it helps to elevate the tone and make it contemporary.
Visit the North Side Foodhall for a taste!