Dan Gayfer Design
A new identity and website for Dan Gayfer. A restricted typographic system is the heart of this identity, a single weight is used to create a neutral hierarchy. Detail and form are created through size, space and colour.
Dan Gayfer’s work brings functionality and considered innovation into residential spaces. Alter’s identity is an effort to reflect the explorative elements of his work with a website that combines a series of elements of information and image in a way that encourages certain pathways of navigation.
Particular attention has been paid to the small touches such as the method of loading items within pages, scaling across devices and creating elements to surprise and delight those of us that appreciate these finer details.