Denan Kemp is a popular bloke. The Ex NRL player hosts a YouTube show The Locker Room that’s possibly bigger than sliced bread and he pumps out a prolific humour-packed flow of stats, incidents and banter via his instagram handle @blokeinabar. Denan’s a super busy guy, but at the end of the day he’s just a bloke in a bar. Or more specifically, he’s a Bloke in his very own bar in Victoria Avenue, Broadbeach Queensland.

Our work for Denan included the development of the Bloke identity, packaging, apparel and communications templates for social media, etc. We love the rich history of NRL design and the identity is a contemporary homage to the golden era of bold typography emblazoned jerseys.

With his all new Bloke in a Bar Lager, Denan’s brew will now be available in over 100 locations at launch. Not bad for a days work, eh?