Bardee presented a rare opportunity for us to create an identity for a truly transformative new business. An agent of change, Bardee completes a full circle process from food waste to food production underpinned by an innocuous and apparently fairly lazy species of fly. Our Bardee logo is an infinite ‘B’ transformed into a super fly. It’s the Clark Kent of insects.

The broader Bardee identity incorporates visual themes of micro/macro, themes that repeat throughout science and are inspired by the patterns created by the compound lens of the fly’s eye. We’ve used Klim fonts in this one, Sohné Kraftig and Sohné Mono Leight pairing for the perfect contemporary expression of a very human scientific endeavour.

Bardee have perfected techniques whilst growing almost exponentially and are positioned for a very bright future, the kind of better future that investment in science and enthusiastic minds can create.

Bring it on.