Alter was commissioned to refine and launch the new Austin Health identity with new collateral and brand guidelines.
We developed an identity system utilising a friendly, clear and contemporary typographic hierarchy. The new look is designed for both aesthetic and accessible qualities, with large headline typography set in Work Sans Extra Bold by Chinese born Australian designer Wei Huang. Both the headlines and copy (set in Karla by Jonny Pinhorn) are readily available Google fonts, ensuring access to all across the entire organisation. Guides and templates were created to enable Austin Health to unify communications across a broad array of services and functions.
This extended identity system utilises a system of colour and iconography to communicate across collateral, communication and signage.