The Ville
Industry
Collateral
Environmental
Identity
Online
Signage
Strategy
Touchpoints
Photography
Simon Shiff
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Hospitality
Collateral
Environmental
Identity
Online
Signage
Strategy
Touchpoints
Photography
Simon Shiff
The Ville identity celebrates Australia’s remarkable northern tropics region, home to beaches and rainforests that are interwoven with the Australian sense of national identity.
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Drawing influence from once glorious and romantic icons such as the Gold Coast’s Pink Poodle Motel and the iconic Beverley Hills Hotel in Los Angeles, The Ville is a proud and modern expression of Townsville as a tropical travel destination.
Alter designed and developed all identity and applications for the resort from the signage and wayfinding throughout including hotel rooms, restaurants and bars.