If these cans were to be absolutely perfect, there would be a few changes that we'd make.
But these changes would be minor. They’d be things like removing some legal requirements and then running the production on a 17 colour European printing press. We’d apply 5 solid colour coats over a white enamel base, then finish with a luxurious low sheen varnish. It would be ridiculous.
What we’re getting at here, is that we believe these cans are near perfect. They’re as close to an undiluted design expression as we have ever produced and that speaks clearly to the intent of the product itself. The design is uncomplicated and uncompromising. It’s about quality. The quality of the craft itself, not the exclusivity of its product.